With increasing usage of mobile devices, it is imperative to think mobile as a medium of marketing. For businesses, especially small and medium-sized ones, mobile devices and smartphones have opened a new door for opportunities to market their brand. Given the fact that half of the world population has smartphones and global mobile searches dominate the desktop, marketers are eyeing on ways to incorporate them into their marketing strategies. Some of the best digital marketing company in Indore has realized the importance of mobile marketing and taken a step to adopt it into their services.
Unlike SEO and Digital Marketing, Mobile Marketing is also evolving rapidly. It is only about time that marketers realize that it is only going to grow further. As a digital marketing consultant, one should keep on trying new tricks to gain a competitive edge.
Having said so, let’s look into some mobile marketing strategies brands can incorporate into their marketing practices.
Text or SMS marketing:
SMS has become a powerful mode of communication. But given its casual nature, businesses have refrained themselves from incorporating them into their marketing gigs for so long. It has not been long that businesses have started to use SMS as a mode of business communication. Since most mobile phones and tablets come with SMS facility, businesses are increasingly making use of it.
The easiest way to incorporate SMS is to create campaigns that offer the target audiences discount offers or rewards. Make it enticing so that the receivers open the text and take appropriate action.
Make your website mobile-friendly:
In digital marketing, it is essential to be responsive to customers’ queries. Having a website that is highly navigable on mobile devices has become a standard, for both; SEO ranking and business success. Businesses that lack mobile responsive website have a higher risk of losing to a competitor. Before you plan to incorporate mobile into your marketing efforts, make sure your website is optimized for mobile screens.
Register with mobile directories:
In only a decade’s time, a lot has changed around us. Technology has taken over our lives and how we do things. For instance, the big yellow pages directories have become a thing of the past. With the advent of internet-enabled mobile phones, people prefer looking for business through their smartphones. The increasing usage of mobile directories has made it a must for businesses to register themselves with such mobile directories. Google comes with Local feature that allows users to look for nearby places or local businesses. Now businesses find it even easier to market themselves in front of their target audience. When listing your business on mobile directories, remember to include all the vital details of your company.
Incorporate mobile payments:
Generally, small businesses either deal in goods or provide services. The wave of digitization has taken over every domain possible. Even our transactions have become cashless with the advent of technology. In coming times, people would go cashless and would want businesses to offer them an online payment facility. If you wish to stand out from the crowd, it is about time you incorporate mobile payment facility as a payment module.